Jay and Jordan: This Means War
I was watching a Yankee game the other night, in which the umpire clearly called a low pitch to A-Rod a strike. A-Rod didn't say anything, but commentator Paul O'Neil pointed out how A-Rod used his body language to make it clear without saying a word that he thought the umps call was bogus. It's the same thing in the world of hip-hop. You have your "Ether" moments when we witness one man use words to publically eviscerate another man, and then you have your more subtle messages that fly under the radar for all except for a handful watching closely.
In this Rocawear ad, witness Jay's footwear. I can't speak for past ads, but even though Dame Dash and Jay have gone their separate ways, there is still a business connection between Rocawear and Pro-Keds. I'm not gonna say what Dash said when I asked him what he thought about Jay selling Rocawear and how he thought it would affect his company (gotta save that for the article), but I'm thinking this image of Jay rockin some sickalicious Jordans says a lot:
^^I got my Jordans on and they look like real sneakers
Note: And on an altogether different note, what kind of message is Jay sending Adidas/Reebok, with whom, as far as I know, he hasn't officially ended his shoe deal. Or maybe he has.
Source of image: Bossip.com
