Wednesday, November 15, 2006

Adidas: More So-Called Limited Edition

Adidas sent me an email today, touting its new, "limited edition" basketball styles. I went to the Web site to check out the promotion and was immediately confused.

^^You might not be able to see it, but in the top-right part of this ad, it says "100 pairs Online Exclusive," but then underneath that it reads "Only 75 Pairs Available On Line."

If you read the fine print, it says that only 75 of each style is available on line unless you live near some store in Hawaii, which is selling, what I assume is, an unlimited number of pairs.

^^T-Mac 6 (Maui Edition): Just cause it's limited doesn't mean it looks good.

Confusing marketing and poor styling aside, after all of Adidas's broken promises around the exclusiveness of its 35th Anniversy shoes, when it comes to whether or not a shoe is REALLY limited edition, I wouldn't trust a word Adidas says.

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